Privacy Policy

We work to ensure a high level of data protection that safeguards your personal privacy when using our website. This privacy policy explains how your personal data is processed and protected, your rights and how you can exercise them. We want you to feel confident about how we handle your personal data. If you have any questions, please contact us. You will find our contact details at the bottom of this page.

Who is responsible for the personal data we collect?

Svenska Brasserier AB, company registration number 556869-3500, at Stadsgården 12B, 11645 Stockholm, is the data controller for the personal data you provide to us through purchases and other contact with us and is responsible for processing it.

Where is your personal data stored?

We aim to process your personal data within the European Economic Area (EEA) and in our own IT systems wherever possible, but it may also be transferred to and processed in a country outside the EEA (a “third country”). Such transfers are made only to recipient countries with an adequate level of protection and in accordance with applicable legislation. If data is transferred to a service partner in the USA, this is done only to companies covered by the so-called “Privacy Shield”, an agreement between the EU and the USA on the protection of personal data.

What kinds of personal data do we collect?

We collect personal data that you send to us when placing orders on our website, subscribing to our newsletter or taking part in competitions. The personal data you provide may include contact details, date of birth and payment information. We may also collect certain personal data from external partners, such as address details from public registers and creditworthiness information from credit rating agencies, banks or credit reporting companies.

How do we use your personal data?

We may use your personal data for the following purposes:

• Processing orders and returns in our online shop.
• Sending SMS notifications about delivery status.
• Contacting you about any problems with your delivery.
• Corresponding about enquiries and other information.
• Sending offers in newsletters from Sturehof and Sturehof Matmarknad, always with instructions on how to unsubscribe from each mailing.
• Analysing purchasing patterns to provide relevant offers and information.
• Confirming the minimum age required by law to shop online.
• Announcing winners of competitions we organise.
• Sending surveys to improve our services and offers.
• Preventing misuse or other inappropriate use of our website.

We retain your data for as long as necessary to fulfil the above purposes or for as long as we are legally required to do so. Your personal data is then deleted.

What are your rights?

You have the right to request information about the personal data we hold about you at any time. If your data is incorrect, incomplete or irrelevant, you can ask for it to be corrected or deleted. We cannot delete your data where there is a legal requirement to retain it, such as accounting regulations, or where there are other legitimate reasons to keep it, such as unpaid invoices. You can withdraw your consent to our use of your data for marketing at any time by unsubscribing from our newsletter. You can also contact us by post, email or telephone. See the contact details below.

Who may we share your personal data with?

To provide the services described above and fulfil our commitments to you as a customer, we share your personal data with companies that act as data processors on our behalf. Data processors process the information for us and according to our instructions and help us with IT services, payment services, transport and marketing. This is done only for the purposes for which we collected the information and only with companies that can provide sufficient guarantees regarding the security and confidentiality of personal data.
We never forward, sell or exchange your personal data with third parties for marketing purposes.

How do we protect your personal data?

To prevent third parties from reading the personal data you send to our website, all such information is encrypted and sent over a secure connection.

Cookies

A cookie is a small text file that a website stores on a visitor’s computer. Cookies are used on many websites to give visitors access to different functions. The information in a cookie can also be used to track a user’s browsing on websites that use the same cookie.

Do I have to allow cookies?

This website uses cookies for functions that are essential for shopping in the store. If you block cookies, you will therefore be unable to shop in the store. Without cookies, you can still view pages and items in the store, but some functions may behave unexpectedly.

If you want to shop in the store but do not want cookies to remain on your computer when you close your browser, you can visit the site in private browsing mode. This mode has different names depending on your browser: “Incognito Window” (Chrome), “Private Window” (Firefox) or “InPrivate Window” (Microsoft Edge). All cookies set during a private browsing session are deleted from your computer when you close your browser.

How do we use cookies?

This website uses cookies to manage items in the shopping basket, login to “My pages” and certain functions that should only be shown once per visitor. If you close your browser and later return to the store, cookies retain your settings and the items in your shopping basket. We also use cookies to tailor information and marketing and make it as relevant as possible to you.
Information about your login to “My pages” is stored in a session cookie and is therefore deleted when you close your browser. Our other cookies do not store information that identifies you.

We also use cookies for statistical purposes, for example to see which items the same visitor views so that we can offer automatic product recommendations.

Third-party cookies

We use Google Analytics and Ads, which also set cookies, to understand how visitors use our website and for our marketing. These cookies do not contain information that identifies you as a visitor.
Our social media connections with AddThis for platforms such as Facebook, Google+, Twitter and Instagram also set cookies. These cookies do not contain information that identifies you as a visitor. For more information, see the AddThis privacy policy.