Privacy Policy

We work to ensure a high level of data protection that safeguards your personal privacy when using our website. This privacy policy explains how your personal data is processed and protected, your rights, and how you can exercise them. We aim for you to feel secure in our handling of your personal information. If you have any questions, please feel free to contact us. Our contact information can be found at the bottom of this page.

Who is responsible for the personal data we collect?

Sturehof AB, reg. No. 556437-0400, with a registered address at Humlegårdsgatan 19a, 114 46 Stockholm, is the data controller for the personal data you provide to us through purchases and other interactions with us and is responsible for processing them.

Where are your personal data stored?

We strive to process your personal data as much as possible within the European Economic Area (EEA) and in all our own IT systems, but they may also be transferred and processed in a country outside the EEA (a “third country”). Such transfers are made only to recipient countries with an adequate level of protection and in accordance with applicable legislation. If data is transferred to a service partner in the USA, this is done only to companies covered by the so-called “Privacy Shield,” which is an agreement on the protection of personal data between the EU and the USA.

What kind of personal data do we collect?

We collect personal data that you send to us when making purchases on our website, subscribing to our newsletter, or participating in any competitions. The personal data you provide to us may include contact information, date of birth, and payment information, for example. We may also collect specific personal data from external partners, such as address information from public records and creditworthiness information from credit rating agencies, banks, or credit reporting companies.

How do we use your personal data?

We may use your personal data for the following purposes:
1. Processing orders and returns in our webshop.
2. Sending SMS notifications about delivery status.
3. Contacting you regarding any issues with your delivery.
4. Correspondence for inquiries and other information.
5. Sending out offers in the form of newsletters, always with instructions on how to unsubscribe from further communications.
6. Analysing purchasing patterns to provide relevant offers and information.
7. Confirming the minimum age required by law to shop online.
8. Announcing winners in competitions we organise.
9. Conducting surveys to improve our services and offerings.
10. Preventing abuse or other inappropriate use of our website.

We retain your data for as long as required to fulfil the above purposes or as long as we are legally obligated to do so. After that, your personal data is deleted.

What are your rights?

You have the right to request information about the personal data we have about you at any time. If your data is incorrect, incomplete, or irrelevant, you can request to have it corrected or deleted. We cannot delete your data when there is a legal requirement for retention, such as accounting rules, or when there are other legitimate reasons for keeping the data, such as unpaid invoices. You can withdraw your consent to let us use your data for marketing anytime by unsubscribing from our newsletter. You can also contact us by sending a letter, email, or calling. See the contact information below.

Who may we share your personal data with?

In order to provide the aforementioned services and fulfil our obligations to you as a customer, we share your personal data with companies that are so-called data processors for us. Data processors process the information on our behalf and according to our instructions, assisting us with IT services, payment services, transportation, and marketing. This is done only for the purposes for which we have collected the information and only with companies that can provide sufficient guarantees regarding the security and confidentiality of personal data.We never forward, sell, or exchange your personal data for marketing purposes to third parties.

How do we protect your personal data?

To ensure that your personal data sent to our website is not read by external parties, all such information is encrypted and transmitted over a secure connection.
Cookies A cookie is a small text file that a website saves on a visitor’s computer. Cookies are used on many websites to provide visitors with access to various features. The information in a cookie can also be used to track a user’s browsing on websites that use the same cookie.

Must I allow cookies?

This website uses cookies for functionality critical to shopping in the store. If you block cookies, you will not be able to shop in the store. However, without cookies, you can still view pages and articles in the store, but some features may behave unexpectedly.

If you want to shop in the store but do not want any cookies to be saved on your computer when you close your browser, you can visit the page in private mode. This mode is called different things depending on your browser: “Incognito Window” (Chrome), “Private Window” (Firefox), or “InPrivate Window” (Microsoft Edge). All cookies set during the visit in private mode are deleted from your computer when you close your browser.
How do we use cookies? This website uses cookies to manage items in the shopping cart, login to “my pages,” and for certain features that should only be displayed once per visitor. If you close your browser and later return to the store, your settings and items in the shopping cart are saved using cookies. We also use cookies to customise and make information and marketing as relevant as possible for you.
The information about login to “my pages” is stored in a so-called session cookie and is deleted when you close your browser. Our other cookies do not store information to identify you.

We also use cookies for statistical purposes, such as tracking which articles the same visitor looks at to offer automatic product recommendations.

Third-Party Cookies We use Google Analytics and Ads, which also set cookies, to understand how our visitors use the website and for our marketing. These cookies also do not contain identifying information about the visitor.

Our social media links with AddThis for platforms like Facebook, Twitter, and Instagram also set cookies. These cookies do not contain identifying information about the visitor. For more information, see AddThis’s privacy policy.